Media Training
Learn to parry difficult questions from ditto journalists, practise your media pitch and go for the interview at your leisure
What is the VIP day MediaTraining?
On this VIP day, you will learn to parry difficult questions from ditto journalists. You will practise your media pitch and visit 8 different types of journos in the studio. Will the camera be in front of you? Does the media swipe the microphone in front of your mouth? Don't panic! After the MediaTraining with Linda, you will know how to convey your message with confidence.
Nerves at (the thought of) an interview?
Do you get upset as soon as a journalist faces you? Do you feel nervous during an interview? Do you know how to express your core message concisely, even when fanatical editors are putting you under fire? How do you parry that fire of questions sharply yet elegantly?
- For many (knowledge) entrepreneurs, authors and experts, this is the harsh reality:
- You want your organisation, company or book to stand out (and you don't succeed enough)
- you think you have enough quality in house, so you are not bothered by competitors
- there is stiff competition in your sector
- you thought you could make it on your own with your marketing
- you realise that you are not doing enough to increase your visibility (which would automatically lead to new clients)
Things can, may, no, must be done differently.
What you learn at the MediaTraining and why
At Linda Graanoogst's MediaTraining you will learn in 1 day how to tell your story on camera. We will discuss your media pitch, how you can best present your message in an appealing way, and how you can reinforce your story non-verbally.
After this VIP day with Linda, you will confidently take on any (media) conversation. That way, you will get beautiful & meaningful publications, which will help you reach the general public.
8 different types of journalists will interview you during this VIP day. Also covered are:
- How do you talk to the journalist?
- How do you make sure you are asked again and again?
- How do you deliver your message attractively and concisely?
- What if the journalist gives you more time for your media pitch?
- How to create an appealing story?
- What do you do when the conversation takes a different turn?
- How do you present your (company) story substantively and non-verbally?
Sign up
Practice is the best teacher, as the saying goes. And what if you just practised your media pitch first, in a safe environment. Having that camera pointed at you or a microphone under your nose is perfectly normal. After all, as an expert, you have something to say. So get started right away, because speaking to the media with ease will bring you new customers.
"After that publication, we got much busier again"
"I looked up to the press immensely. But I also knew I had to overcome this. Our business, our products resonate well with our customers. Existing customers are so lyrical about it that they feel much healthier. (...) We wanted to reach more people and at the same time, as a spokesperson for our company, I no longer wanted to feel that fear or uncertainty as soon as the press calls. That's why I got in touch with Linda Graanoogst of With Ease in the News. She taught me so many new things, exactly the things I needed to stay very relaxed in an interview. It was sometimes like she could see inside my head what I was thinking. A week after Linda's media training, I was called by a journalist from a newspaper with a circulation of 350,000 subscribers. I went into the interview with confidence. It went very amicably and I remained very calm, knew exactly what I wanted to say about our company. The journalist made a really nice article out of it. After that publication, we got much busier in our business again."
About Linda
As a journalist - specialised in interviewing - Linda worked for years for local radio, TV, and the written press: dailies, corporate & glossy magazines. Cross-media journalism & storytelling are Linda's passions. She started her company in 2011, and clients of hers have appeared in the news frequently and with ease.
As a child, Linda dreamed of interviewing (famous) people, so curious about why people do what they do. She is an idealist, a do-gooder, and still likes to be the link between the expert, entrepreneur or author & the media, to create a better, more beautiful, cleaner world together.
This MediaTraining is for you as...
- You are the spokesperson of a socially engaged organisation or company, a (knowledge) entrepreneur, an expert or the author of a book who wants to reach a larger audience, but currently does not feel confident about your (intended) media appearance.
- You have doubts about your speaking skills or mannerisms when you are on camera. Or because you just want to do this like a pro.
- You have already proven yourself, clients wax lyrical about you.
- You want to reach the general public, you want to have more impact.
- You know you need the (traditional) media to grow,
- You want to be well prepared for an interview in every possible situation.
- You want to express your authentic, own story inspired.
Practical information
This VIP day we work from 10 am to 4 pm. In an interview (role play) you will sit opposite 8 different journalists. Linda will provide you with theory and proven methods to hold your own in every possible interview. And she holds up a mirror to you, so that you know exactly where you come across as powerful and where you still have something to gain.
- Prior to this day, you will prepare your media pitch (preparatory assignments)
- Linda interviews you on camera, with a tie-pipe microphone and with professional equipment that radio journalists usually use for their vox pop (street interviews)
- After this VIP day, you will receive the recordings (image & sound). These recordings are for your own personal use. After all, you want to learn from them and personally develop yourself in this area.
Like a pro in front of the camera
Practice, practice, practice. The result of this fun, educational day: you will confidently say yes to relevant media requests and go into every interview relaxed. You know what to do, and how!
Do you want to achieve this? Then sign up for the MediaTraining here.
