Get in the news with ease: more exposure, more sales, more profits.
Book a consultation now with Linda Graanoogst
Dear ambitious impact entrepreneur, consultant or author,
You are an expert in your field and have already proven yourself on several fronts. Moreover, you want to make a difference in the world with your products/services. However, you are not yet managing to get permanently in the news. Although you have a clear mission and a clear vision and now you really feel the need to make a contribution on this earth.
Are you running into the following?
- You are not yet or not sufficiently seen as an expert in your field, which means you are not yet asked for interviews (often).
- You are launching a new product or service soon and you want publicity to get your event or your brand new book in front of a large audience.
- First everyone told you to write a press release, get a business Facebook page, then they told you to write opinion pieces, then they claimed again that you should go all out on Instagram, LinkedIn and Facebook Live. Now you wonder what the right thing to do is, how to get into the news with ease, without losing energy on things that lead nowhere.
- Current events in the media call for a reaction and now! Because nuance or a critical note is missing.
That's why you want advice now on how to take that first step. After all, getting into the media is possible for every entrepreneur. In a personal consultation, we will discuss how you can approach the press.
This consultancy is really for you if:
You have a clear, valuable sustainable product or service and - once you are in conversation with your prospect - you know how to sell it well.
You have the ambition to have IMPACT with your business; to grow. Therefore, you are willing to invest time, energy and money in your visibility and expert status.
You think now is the time to step out of the shadows and take your stage. And could use some advice for your first step into the media.
Nothing for you when:
You would like to be in the spotlight, but have no strategy or vision on what you want to achieve with it.
You want more visibility and brand awareness, but are not ready to roll up your sleeves yourself. In fact, you want a PR agency to do the dirty work for you, instead of learning from a free publicity expert.
You want business growth but are not ready to invest; neither in time, money and attention.
After this consultation with me, you will know:
- with which story you can approach the media
- how to best approach the media
- how to follow up on your press approach
- What to look out for when approaching the press
With the ultimate result, when you actively apply my advice:
- Your company/ you get a publication (or several publications)
- Your brand awareness (in the region or nationally) increases
- People see you as an expert & successful entrepreneur in your field
- You enjoy prestige and people trust your expertise
- You attract new clients who didn't see you before
- You may receive requests for joint ventures and other forms of collaboration
- You gain trust with prospects, who are now lining up to engage with you
About Linda Graanoogst
For years I worked as a journalist, interviewing not only mayors, MPs, top athletes and well-known artists, but - oh how convenient - hundreds of entrepreneurs as well. I wrote more than 4,500 press releases and advertorials, each time based on (live) interviews. I have given experts a stage through the media and watched their businesses grow. I still do this with a lot of love, passion and fun besides.
When I wrote my own opinion piece in 2011 and that publication was shared organically 1,400 times via social media within two weeks, my brand awareness grew explosively. Thanks to the opinion piece, my phone was ringing red hot and I received requests for new assignments, joint ventures and doors opened for me that had previously remained closed. My network expanded rapidly and business was booming. I had managed to raise my profile, position myself positively and thus signed off on my business. People knew how to find me after that one opinion piece. I had so many positive experiences after that opinion piece and all my other publications thereafter. I want you to experience that too, for your business.
Since I founded Ease in the News in 2011, I have successfully helped hundreds of entrepreneurs with their publicity and visibility in the media. 'Ease in the news' is what I successfully teach my impact entrepreneurs year in, year out. And grant. "Because their success is my success!"
What are we going to do?
During the counselling session, we will spend an hour discussing your specific issue. You will be given tools to take a serious first step towards the media. You will gain insights into how to get your story in front of the general public. At the end of this meeting, you will know how to approach the media, what you need to do this and what story you can bring to their attention (and also: what does not work).
But beware! Approaching the media after such a conversation can have immediate consequences for you and your business. As Catharine recently experienced:
From new on the market to waiting list
"Can I get into the media with my business?" With that question, Catharine Kloens came to me last January for advice and guidance. She had just started her practice and was looking for a way to become more visible. Using my advice, she sent out a press release and was invited for an interview. We prepared this well together... and it paid off immediately: on the day of publication in the AD (paper newspaper) and later that day the online version, Catharine had a huge spike in website visitors.
A few days after, I asked her how it was going. 'DRUK!", she appended me. For now, a waiting list to be helped at her practice.....
Catharine Kloens
Founder of practice Hypnotherapy Kloens
Practical information
- Cost: 247,- euro ex VAT
- Duration: 45 to maximum 60 minutes. Should you have more questions after this consultation of up to 60 minutes, you can book or request a follow-up consultation for further advice.
- Location: online via Zoom
- When: depending on my and your schedule, the consultation will take place sometime in the next few weeks. You can pick a date after payment.
