Free checklist
Press approach do's and don'ts: the 9 worst blunders when contacting the media
You get a stomach ache from it...
You get a stomach ache, don't you, when you're messing something up. Right? Especially if it's essential to your business, book or service. Something like getting in the media.
That's why these do's & don'ts when you want to approach the press. And while I could talk about this for uuuu hours, I've jotted down the 9 worst blunders for you. Want to avoid going off, or not saying the right thing to the journalist? Then download the checklist here for your own pleasure... with tips from real journalists!
About publicity coach Linda Graanoogst
For years I worked as a journalist, interviewing not only mayors, MPs, top athletes and famous artists, but also hundreds of entrepreneurs.
I have written more than 4,000 press releases, each time based on interviews. I have given experts a stage and watched their businesses grow. I still do this with a lot of love, passion and fun besides.
When I wrote my own opinion piece in 2011 and that publication was shared 1,400 times organically via social media within two weeks, my brand awareness grew explosively. Thanks to the opinion piece, my phone was ringing red hot and I received requests for new assignments, joint ventures and doors opened for me that had previously remained closed. My network expanded rapidly and business was booming. I had managed to raise my profile, position myself positively and thus signed off on my business. People knew where to find me and to this day, this one opinion piece and all other publications after it still work in my favour.
