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The ultimate template for the perfect press release that journalists actually read

Follow the template, tailor your press release and boost your chances of getting free media coverage. Created by former journalist Linda Graanoogst, based on over 4,500 press releases.

  • The exact format journalists expect, so your press release doesn’t end up in the digital bin straight away.
  • Ready-made example sentences and boilerplate text, so you don’t end up staring at a blank screen.
  • The 5 Ws and H structure at a glance, so you can see straight away whether your story is complete.
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Linda Graanoogst