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Alex's Wall of Fame

With ease in the news is not just a company name or loose slogan. This is what our clients learn and manage to achieve time and again. This is also how Lotte proves time and again.

Alex van Ginneken is a serial entrepreneur, investor and business coach. He is known as the man who at the time of corona ran through all 2,075 streets of Groningen and crossed the desert of Morocco. But in December 2024, he faced his biggest challenge to date: the Antarctic Ice Marathon - running 42 kilometres in Antarctica at -25 degrees Celsius.

An extraordinary story. But without the right press approach, it was a story no one would have heard.

Thanks to 2 press releases and strategic follow-up by Linda Graanoogst of With Ease in the News, Alex landed in the major media - before and after the marathon. From RTV Noord to NPO Radio 1, from the Dagblad van het Noorden to QMusic. And that while he himself was just running at the South Pole.

What do you think this media attention did to Alex's business and his expert status?

  • Alex van Ginneken

    RTV Noord

    Stadjer Alex van Ginneken braves icy cold for marathon in Antarctica.

    Read the article
  • Alex van Ginneken 2

    DVHN

    Alex (46) from Groningen runs marathon in extreme cold in Antarctica.

    View the article
  • Alex van Ginneken 3

    In the neighbourhood - Groningen

    Groningen-based Alex competes in ice marathon in Antarctica.

    Check the piece

  • NPO Radio 1

    Running 42 kilometres at -25 degrees Celscius, that's what Alex van Ginneken does.

    Watch the interview
  • Alex van Ginneken 5

    The Headliner

    Worrying is a silent culprit that puts a strain on our mental well-being. In this book, Lotte Cloostermans explains how to break the cycle of thoughts.

    Check the message
  • Alex van Ginneken 5

    Daily newspaper of the North

    Photos of hell ride Alex van Ginneken (46) in Antarctica are in.

    View the photos
  • Alex van Ginneken 6

    We North Holland

    How entrepreneur Alex van Ginneken prepares for the ice marathon

    Read the article
  • Alex van Ginneken 5

    Sikkom

    Alex (46) runs two marathons in three days, in hot Chile and in extremely cold Antarctica.

    Read the interview

  • Do you also want to be in the news with ease?

Do you also want to be in the news with ease?

You can! Book your strategy call today and find out what your newsworthiness is. And what you need to do to get in the news with ease.

Book your strategy meeting