Blooming Publicity
You have knowledge to share or a story to tell, which can change people's lives in a positive way. During this Grab the Press day, Linda will work with you personally on your core message and press approach. What drives you? What makes your story newsworthy? After this day, you will know the basics to play the journalistic game.
Questioning 'your newsworthiness'?
Do you wonder why some of your competitors are in the media so often and you are not (yet)? Do you (insufficiently) know how to use your newsworthiness? Would you like to be called regularly by journalists to give your expert opinion, but have no idea how to achieve this?
For many (knowledge) entrepreneurs, authors and experts, it remains a challenge to:
- convince the journalist to interview you (your company)
- know what is newsworthy
- that will immediately make a journo rise from his chair to call you
- get into the newsrooms' card box
- increase your visibility in magazines, newspapers, radio and TV (making you seen as an expert and therefore a customer magnet)
No worries. It doesn't have to stay that way.
What you will learn at the Grab the Press Day and why
On the Grab the Press day, former journalist Linda Graanoogst will teach you which elements of your (company) story have news value. At the end of this VIP day, you will know how to package your core message in a press release and what to look out for in your press approach. You will learn what it takes to create relevant publications to reach a larger audience.
We lay the foundation for your publicity plan for the coming year. On this special day, you will learn the following from me, your personal publicity coach:
- You regain a clear vision of why you want to be in the news
- You will discover what unconsciously prevents you from approaching the journalist
- You will gain insight into the steps you can take now to get in the news with ease
- You learn which first step you can take to get into action quickly
- You will have focus on your publicity goals and...
At the end of this VIP day, you will leave with a solid basis for your personal publicity plan.
Sign up
The better you understand why a journalist wants to pay attention to you, your book or company, the more likely you are to get publicity with the right story. Your publicity is your credibility, as a knowledge professional and expert. Lay the groundwork for your publicity plan, and mix it with your marketing. Become an authority through the media.
"With ease in the news" is not an empty slogan!
I followed the Pak de Pers day with Linda, with the end result being a beautiful press release and the knowledge of how and to whom to send it. This led to several publications. The press release also caught the eye of the Financieele Dagblad. They approached me a few weeks later for an interview that was published three pages in the Saturday supplement. I had not dared to dream that!
In addition, Linda started coaching me with writing an opinion piece. You have to write the research and content yourself, but Linda makes the text much sharper and better. The first opinion piece was quickly accepted by Het Financieele Dagblad and has now been published. The second opinion piece is also ready. Linda makes sure you get into the public eye in a good way. "In the news with ease" is not an empty slogan!"
Machiel Keet author of the books Ik heb niets met cijfers, Moneyfulness TM and Who's the boss: you or the money?
About Linda
As a journalist - specialised in interviewing - Linda worked for years for local radio, TV, and the written press: dailies, corporate & glossy magazines. Cross-media journalism & storytelling are Linda's passions. She started her company in 2011, and clients of hers have appeared in the news frequently and with ease.
As a child, Linda dreamed of interviewing (famous) people, so curious about why people do what they do. She is an idealist, a do-gooder, and still likes to be the link between the expert, entrepreneur or author & the media, to create a better, more beautiful, cleaner world together.
This Grab the Press day is for you as...
- As a (knowledge) entrepreneur, expert or book author, you want to reach a larger audience, but have no idea how! Maybe you have doubts about what makes you get in the media and... keep getting in. Therefore, know: 1 press release = no press release. You need more. A media strategy and a plan. A solid publicity plan.
- You have already proven yourself, clients wax lyrical about you
- You want to reach the general public
- You know you need the (traditional) media to grow
- You want to be well prepared for an interview in every possible situation
- You want to express your own authentic, inspired story
Practical information
This VIP day we work from 10 am to 4 pm. Linda interviews you so you arrive at your core message. She tells you what it takes to get in the public eye, what is newsworthy and what is not, and teaches you about the proven GEMAK method, which allows you to get in the news with ease, so that clients flock to you.
- Prior to this day, you will receive a number of preparatory assignments
- You get the pillars on which your publicity plan stands firm
- You have a clear idea of what newsworthiness is, how to write a press release and which images are suitable for press approach
- Together we will draft 1 press release that can be sent out immediately
- After this VIP day, you will have a 1-hour coaching session during which we will reap the rewards of your sent press release
Seize the press!
If you want to achieve results and grow your brand awareness, you need to take your press approach seriously. Creating media attention in 2 hours a week is possible. It requires perseverance and your commitment. No more and no less. Put your money where your mouth is and sign up for the Grab the Press Day.
